Crossfiled1 outlets · filed 26 October 2026
Instagram takes on YouTube with new 90-minute horizontal video format
According to The Hollywood Reporter , Instagram today began testing a new long-form horizontal video format with select creators in the U.S. Here are the details. more…
What the coverage shows
Both outlets frame the story as Instagram moving into long-form video and cast it as a challenge to YouTube. TechCrunch emphasizes the broader strategic shift away from the short-form race, while 9to5Mac is the only one to specify that the format is being tested with select creators in the U.S. and to foreground the 90-minute horizontal format.
Written by Crossfiled from the 1 headlines and extracts below, not from the articles themselves. It describes how the outlets framed this, not what happened. Open any headline for a summary of that article.