Alexa Tablet vs iPad Pro: How Amazon is keeping up with Apple

What the coverage shows

All six outlets converge on Amazon replacing the Fire tablet line with a new Alexa-branded lineup that runs Android and includes Google Play access, with the 12 Pro positioned as the flagship. CNBC is the clearest on the price and premium repositioning, while Bloomberg and The Verge foreground comparisons with the iPad and the shift away from the old Fire identity. Engadget alone highlights kids’ versions and separate hands-on and comparison coverage, and Wired alone adds the idea that the tablets could hint at an Amazon phone.

Written by Crossfiled from the 6 headlines and extracts below, not from the articles themselves. It describes how the outlets framed this, not what happened. Open any headline for a summary of that article.