Reddit is testing in-app search ads as traffic from Google declines

What the coverage shows

Both outlets center on Reddit testing ads inside search results and link the move to declining traffic from Google. TechCrunch alone frames the test as a way to squeeze more revenue from existing users and ties it to Google’s AI search changes, while Engadget alone highlights advertisers reaching users with “high purchase” intent.

Written by Crossfiled from the 2 headlines and extracts below, not from the articles themselves. It describes how the outlets framed this, not what happened. Open any headline for a summary of that article.